A data-driven, transparent process used to position GTA homes for the right buyer at the right price — built around your timeline, not mine.
Most agents pitch experience. I show you the numbers, the plan, and the math behind every recommendation.
Pricing comes from comparable sales pulled from MLS — not Zestimates, not gut feel. You’ll see exactly which 5–7 properties shaped your number, and why.
Every fee, every timeline, every decision has a “here’s why” attached. If something doesn’t make sense to you, it doesn’t go in the plan.
Toronto, York Region, Peel, Halton, Durham. I know the micro-markets — Forest Hill behaves differently than Bayview Village or Kleinburg, and the pricing strategy reflects that.
No surprises. You’ll know exactly what’s happening in week 1, week 4, and the day a buyer signs.
30 minutes. Your timeline, goals, what’s negotiable, what isn’t. No commitment to list.
I see the property, you ask questions. I leave with notes, not a hard sell.
Comparable sales from MLS, the 5-point rarity test, and a recommended range — high, target, floor.
Photography, video, staging recommendations, MLS listing, social campaigns, signage, open houses.
Daily updates. Offer reviews together. Counter-offer math out in the open.
Lawyer coordination, key handover, post-close support. The relationship doesn’t end at the firm date.
88% of GTA buyers start online. The first 24 hours of the listing decide the next 14. Your marketing reflects that priority.
Wide-angle, twilight shots where the property warrants. No phone pics, no exceptions.
Branded video tour for social. Optional 3D matterport for higher-end properties.
Full TRREB MLS exposure plus REALTOR.ca, Zolo, HouseSigma, Zillow.com international.
Facebook + Instagram ads geo-targeted to surrounding neighbourhoods and move-up buyer profiles.
2,800+ active GTA contacts get a first look. Past clients refer their networks.
Public + REALTOR®-only when warranted. Every visitor logged, every question answered.
Every property is scored on five factors. The score determines whether you’re priced for the comp set, above it, or below it on purpose.
Street, school catchment, transit, walk score. Hyper-local — same postal code can swing 8%.
Above-grade square footage, lot size, finished basement. Compared against the rolling 90-day median.
Updated kitchen and baths, mechanicals, roof age. The honest assessment, not the polite one.
Pool, garage, ravine lot, parking, finished suite. What’s a premium, what’s neutral, what’s a discount.
Days-on-market trend, current absorption rate, season. The same home in March prices differently than November.
Real estate commission in Ontario is fully negotiable. Anyone telling you otherwise — including any agent quoting “the standard rate” — is misrepresenting the law.
The number that’s right for your property depends on the marketing scope, the price band, the days-on-market expectations, and the cooperating-broker share.
I’d rather walk you through the math live than type it out. Twenty minutes on the phone, your numbers in front of us, and you’ll know exactly what’s reasonable for your situation.
— Alex Goodman
RE/MAX Your Community is the largest RE/MAX brokerage in York Region. The combined Your Community + Connect Realty network operates across the GTA — meaning your listing benefits from a referral and exposure network solo agents elsewhere can’t match.
30 minutes. Your timeline, your questions, your numbers in front of us. Zero commitment to list.